Several years ago while I was finalizing my master degree in advertising, my recollection was that business was underestimating technologies and the influence they have on marketing. Of course I met a few visionaries ready to embrace the future. Today we all know that Digital is the biggest trend in marketing and these open-minded “veterans” are today’s digital leaders.

But why is Digital marketing so popular?

• Most of the people are online;
• It is cheaper and faster;
• It creates a link of engagement between companies and customers;
• It uses software tools that allows you to measure performance and optimize campaigns;
• It is clear and user-friendly. You can see your ROI in details at any time;

The deficiency of qualified professionals and the vast number of unskilled wannabes on the market might impact the business’ perception of the positive aspects of Digital marketing.

Why do we talk about marketing? Because HR industry seems to be on the same tech way.

HR is going to implement more and more tech solutions. Today we talk about employer branding, employee ambassadors, content management, performance management, assessment tools, LinkedIn etc. We will upgrade processes, improve skills and react to different challenges. So what is the future of HR industry? We cannot answer this question till we do not meet and test the innovations.

For example a Bulgarian startup is trying to revolutionize the recruitment business by adding tech advances to the mixture of processes. Nowadays it is hard to recruit skilled applicants in IT industry and hiring a new developer costs great amount of company resources in terms of both time and money. Maybe Code Agents’ smart solution will achieve the Digital marketing results in the HR industry, offering:

• Matching applicants;
• Faster & technology based processes;
• Transparent partnership;
• Increase of retention rate;
• Tech-evaluated profiles;

It is our decision to try them or other innovative start-ups. Only this way we will be able to find better employment solutions today that will bring us leading position tomorrow.